Regardless of the size or geography of your campus, your school depends on you to manage day-to-day operations, big events, and unplanned emergencies. You are tasked with keeping everyone safe and, by extension, helping your school stay out of the news for the wrong reasons.
Security apparatus and personnel are vital for keeping students, faculty, and staff safe, mitigating risks, and preventing unwanted and unlawful activity. But, while there is comfort in knowing that campus security is there to protect the school’s community, a constant focus on it can make people anxious.
At the same time, when campus security exists in isolation, colleges and universities can miss an opportunity to support their brand. After all, when it comes to funding your institution — be it through alumni donations, student tuition, or research grants — maintaining a positive image is crucial. And campus security can play a pivotal role in ensuring that your school gets the right kind of attention.