Digital Channel Library

Missed a module of our digital transformation training program? You can access all of the webinar recordings here or download the presentation materials. You’ll learn about the proven tactics every security organization should use in their sales and marketing strategy to increase its online return on investment (ROI). We provide you with a selection of marketing tools (guides, templates, ready to use templates ) to help you develop your digital footprint.

MODULE 1 - Attract : SEO, Email

This module will introduce two essential themes in digital marketing: SEO and email marketing. It will help you ramp up...


MODULE 2 - Convert : eBook, Landing Page

We’ll explain the main strategies to convert website visitors into leads using lead generation tools. You will learn how to write content that matters to your audience and how to promote...


MODULE 3 – Close: Social selling, Lead nurturing

In this module, we’ll provide multiple ways to close your qualified leads. We will explain why social media is the next place to ...


MODULE 4 – Report and delight: NPS, Reporting

This final session examines the last part of your lead generation process. We’ll discuss how to identify your most satisfied customers and ...


MODULE 5 - Prospect by using videos

Today, video conferencing allow you to demo from your mobile, desktop, or conference room. As more people...


MODULE 6 - Google Ads

Accelerate your lead acquisition with online advertising. In this session, we will present the main benefits of online advertising and ....


MODULE 7 - Linkedin Ads

The return on investment of online advertising is about 118%. You need to ensure you’re leveraging ...


MODULE 8 – Chatbots

Chatbots allow you to enhance the customer experience on your website and generate...